The Notorious B.I.G – Hypnotize

The Notorious B.I.G - HypnotizeIt’s #FlashbackFriday and as March Madness has descended upon us its only right that we celebrate yesterdays date March 9th which was the 20th Anniversary since the death of Christopher Wallace aka The Notorious B.I.G. As we prepare for the weekend you can be sure that ‘Hypnotize’ will be pumped loud on the dance floor of pretty much all London R&B clubs as we celebrate the life of one of hip hop’s most important rappers.

Hypnotize was released on March 1st 1997 and in two decades this has remained a huge party anthem plus a constant reminder of how just like 2Pac, The Notorious B.I.G was taken from us way too soon. Produced by D-Dot, Ron Lawrence and Sean ‘Puffy’ Combs this classic song embodies all of the traits that made Puffy have so much success with Bad Boy Records.

P Diddy and Biggie Smalls

This hip hop classic sees Puffy sampling the beat from Herb Alpert’s 1979 hit ‘Rise’ the groove had always reminded Diddy of the summer when he was 10 years old and that song was constantly playing on the radio along with Chic’s ‘Good Times’. So when the Herb granted him permission to use the beat, he played it to Biggie who gave a smile and hug in return proving that the beat meant just as much to him too.

So many rappers over the years wanted to use this groove and Herb Alpert producer Randy states that not until he heard Biggie’s version did he believe that the song could be a hip-hop hit. Hypnotize climbed to no.1 on the US Billboard hot 100 plus no.10 in the UK which sadly saw sales increase upon B.I.G’s death March 9th.

The video was huge looking like a Hollywood movie thanks to being directed by Paul Hunter shooting it in Florida with Biggie and Puffy cruising on Yachts being chased by Helicopters, leading to an epic high-speed car chase. The rapper looks so happy in the video goofing around with Puffy and little did anyone know this would be his last ever video.

The chorus ‘biggie biggie biggie can’t you see, somehow your words just hypnotize me, and I just love your flashy ways, guess that’s why they broke and your so paid’ is sung by Pamela Long from Total and it sticks in your head. The Notorious B.I.G is only the fifth artist to have a posthumous single in the hot 100 and continues to be respected as the best rapper to ever live.

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