The history of London Groove

Launched in March 2004 London Groove was set up to provide a guest list service for people who wanted to go out clubbing so they could sign up on the guest lists for their chosen nightclubs in London and the West End.
Initially catering for a range of RnB clubs in London and publishing a complete London night clubs listing service London Groove then focused on hosting its own club nights in the West End from which Soul Saturdays was born and to date is still our flagship night now taking place every Saturday at The Anthologist bar and club, 58 Gresham Street, London EC2V 7BB and also at The Refinery located in the Blue Fin Building, 110 Southwark Street, SE1 0TF.
London Groove steadilly grew and has since worked with many London nightclubs and expanded the music policy at our club nights to include Funky House, 90’s Old Skool, Party Anthems and Club Classics.
Currently our other main night is Soul Fridays at Stanza club in Shaftesbury Avenue which is now the new venue for Soul Fridays since the Rex Club closed down back in January 09.
Soul Fridays is also a very busy and popular night and we consider it " little sister" to Soul Saturdays which was born as a result of the success of Soul Saturdays and by our customer demand for those who couldn't make it on Saturdays or were looking for an equally good night to go out after work on a Friday. To date Soul Fridays has been running and packed every Friday nite since May 07.

What’s the secret to our success in the nightlife field..?

We aim to give our customer our help, support and value for money when booking a guestlist or VIP table and clubbing with us at any of our club nights. We pride ourselves on professionalism and customer satisfaction with our endless list of clients ranging from blue chip companies to small businesses to individual guests, not to mention the endless list of brides.

There are as many promotion and guestlist clubbing agencies as there are nightclubs in London all offering a range of London nightlife services and guestlists for London clubs but we pride ourselves on only working with reputable nite clubs and and managing the nights ourselves.
As well as organising guest lists we also provides corporate event management and will be more than happy to advise on corporate events such as product launches, promotions, PR parties, wrap parties, press events, New Years Eve and Christmas party bookings. Please email us for further assistance.

PAST EVENTS AND New Years Eve in London

We have worked with many exclusive London night clubs hosting events, guest lists and table bookings for Equinox, Opium, Teatro, Embassy, Eve, Zeta Bar, The Penthouse, 10 Rooms, The Play Room, Cafe De Paris, Capisce, Tamarai, Envogue, The Loop Bar, Sway Bar, Tiger Tiger, Babble, The Rex Club, Stanza, Bondai, the Hard Rock Cafe, Prohibition, The Anthologist, Bureau and The Refinery to name but a few.

Our New Years Eve Parties have always been a huge " sell out" success and firmly established as a social landmark on the London clubbing scene.
Here's a brief history of our past New Years Eve Clubs and nights:

New Years Eve 2003 - The Empire Lounge Leicester Square - Sold Out
New Years Eve 2004 - Eve Club- Sold Out 1 week in advance.
New Years Eve 2005 - Opium Nightclub - Sold Out 1 week in advance.
New Years Eve 2005 - The 10 Rooms - Sold Out.
New Years Eve 2006 - Sirocco Nightclub - Sold out 3 days in advance for 500 people.
New Years Eve 2007 - Winter Prom Party at Zeta Bar - Sold Out.
New Years Eve 2007 - Masquerade Party at The Loop Bar & Club - Sold Out.
New Years Eve 2008 - All four of our events at Prohibition, The Rex Club, the Hard Rock Cafe and Bondai sold out .
New Years Eve 2009 - All three of our parties at The Living Room W1, Chloe and Abbey in the city sold out in advance.
New Years Eve 2010 is not far away and our spectacular New Years Eve parties are already being planned..