Over 15 years ago…

Launched in April 2004, London Groove was set up to provide a guest list service for people who wanted to go clubbing in the West End so they could get on the guest lists for their chosen clubs.

Initially just catering for R&B clubs London Groove then focused on hosting its own club night in the West End every Saturday from which Soul Saturdays was born.

We didn’t know it then, but this was to be the making of a unique set of club nights linking together like-minded people with the focus being on the music and to date is still our flagship night which has been held at numerous venues including;

The Empire Lounge Leicester Square
Opium in Soho
The Eve Club in Mayfair
Zeta Bar at Hilton Park Lane
Tamarai in Holborn
Sway in Holborn
Prohibition in Bishopsgate
The Refinery Bankside
The Anthologist in Bank
Dado 54 in Farringdon
Yager Bar at St. Pauls
Revolution at both their Leadenhall & America Square sites
Laurel Lounge and now at SAMA Bankside by Blackfriars Bridge on the Southbank.

What’s the secret to our success in the nightlife field..?

We aim to give our customer our help, support and value for money when booking a guestlist, table or area and partying with us at any of our club nights. We pride ourselves on professionalism and customer satisfaction with our endless list of clients ranging from birthday bookings and engagement parties to small groups, couples and individual guests just on a night out, not to mention the endless list of brides who book their hen parties with us.

There are as many promotion and guestlist clubbing agencies as there are nightclubs in London all offering a range of guestlist and table booking services but we only work with reputable venues and run the nights ourselves.


We have worked with many night clubs hosting our events including Equinox, Opium, Teatro, Embassy, Eve, Zeta Bar, The Penthouse, 10 Rooms, The Play Room, Cafe De Paris, Capisce, Tamarai, The Loop Bar, Sway Bar, Tiger Tiger, Babble, The Rex Club, Stanza, Bondai, the Hard Rock Cafe, Prohibition, Bureau, The Refinery, Anthologist, Yager Bar and Laurel Lounge to name but a few.

Our New Years Eve Parties have always been a huge ” sell out” success and firmly established as a social landmark on the London clubbing scene.
Here’s a brief history of our past New Years Eve parties:

2004 – The Empire Lounge Leicester Square – Sold Out
2005 – Eve Club- Sold Out 1 week in advance.
2005 – Opium Nightclub – Sold Out 1 week in advance.
2005 – The 10 Rooms – Sold Out.
2006 – Sirocco Nightclub – Sold out 3 days in advance for 500 people.
2007 – Winter Prom Party at Zeta Bar – Sold Out.
2007 – Masquerade Party at The Loop Bar & Club – Sold Out.
2008 – All four of our events at Prohibition, The Rex Club, the Hard Rock Cafe and Bondai sold out.
2009 – All three of our parties at The Living Room W1, Chloe and Abbey in the city sold out.
2010 – All three of our parties at The Anthologist, The Refinery and Abbey in the city sold out.
2011 – All four of our parties at The Anthologist, The Refinery, Abbey and Mustard Bar in the city sold out.
2012 – All four of our parties at The Anthologist, The Refinery, Abbey and Yager Bar in the city sold out.
2013 – Our three parties at The Anthologist, The Refinery and Yager Bar sold out.
2014 – Our two parties at The Anthologist and Yager Bar sold out.
2015 – Our two parties at Harpers and Yager Bar sold out.
2016 – Laurel Lounge sold out
2017 – SAMA Bankside sold out
2018 – SAMA Bankside sold out

The London parties and club scene is constantly changing and over recent year has sadly seen a huge reduction in the number of nightclubs with many closing down for various reasons, one of the main reasons is that people prefer late night bars with dancefloors now instead of clubs which is why we’ve also adapted and down-sized although we hope the few clubs that are still around and open remain that way otherwise, there is a fear that London’s nightlife and clubbing scene will disappear for good.

2019 looks set to be an extremely exciting time for us here at London Groove with our weekly Friday and Saturday nights now firmly established at SAMA Bankside. We were voted Best all in One Venue Venue last year at the Design My Night 2017/18 awards and we look forward to winning it again this year.

Our re-branded Saturday nights which is now titled Jukebox Jams is a very popular engagement party venue in London with some guests hiring our Lower Floor or the whole venue exclusively for their celebration.

We’re also popular for birthday parties and other celebrations including corporate event hire too. Having hosted events for numerous organisations, banks, law firms, accountancy firms and charities we certainly know a thing or two about corporate event hire, away days, meetings, wrap parties, summer parties and Christmas parties alike.

So if you’re looking for a venue to play beer pong in London or go all out for your engagement party or even wedding give SAMA Bankside a try and we guarantee not to disappoint.

Steve Prashad
Owner and MD

Get in touch

Tel: 020 3904 6760

Mob: 07432 609 499

Sales: 07432 609 499

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